Whether you’re a seasoned product marketer or someone who has just started out, creating an effective product video is probably something on your mind. Today’s consumers are savvy and expect their tech products to feel intuitive and easy to use. Therefore, it’s not enough to simply showcase your new app in a 30-second clip; you need to show how someone will be able to get the most out of it in as little time as possible. To that end, this article will help you understand what makes for a great product video and give you pointers on how to create one. Let’s get started!
What to Include in a Product Video Demo?
Much like in a product walkthrough, a product demo video production will highlight the key features of your product and get the viewer excited about what they can achieve with it. With that said, there are a few more things you can include in your video to make it even more effective. Here are some tips on what you should include.
How Do You Use the Product?
With a product video, you’ll often have the opportunity to show how your product is used during an actual workflow. By doing this, you can show your viewers how their life or work will be better if they have your product. You can also demonstrate how your product solves a problem and/or complements another tool. This way, people will get a better idea of what they can achieve with it and why it’s worth investing in.
How Does Your Product Differ from Its Competition?
If you’re launching a new product, it’s natural that your target audience will compare it to its competitors. This is a good thing and can be an effective sales tactic. By highlighting how your product is different from its competitors and how it solves a problem that hasn’t been addressed with other products, you’ll make it much more appealing to your target audience.
How Does Your Product Fit into the Lives of Users?
It’s important that product videos show how your product fits into the lives of your potential customers. This will help to demonstrate the value it brings to users, showing that it’s not just a one-time purchase but a long-term investment.
Be Clear and Concise
In the best product videos, you’ll find that the focus is on the product rather than the person making the video. Therefore, you must make sure that your product video demo is as clear and concise as possible. If you are including a detailed walkthrough of how to use your product, make sure you keep it short and sweet. Otherwise, your viewers may get frustrated because they’re not able to get the information quickly. Keep the video focused on the product and include only the necessary details.
Keep it Real and Human
While you want your product video to be clear and concise, you also want it to be real and human. This means that you need to make your video as easy to understand as possible. However, you should also avoid making your video feel scripted or scripted-like. Instead, you want to showcase how people would use your product in real life scenarios.
Use Animations and Motion Capture
You may be wondering what all is involved in creating a product video. If so, you’re going to be pleasantly surprised to learn that it doesn’t have to be as complicated as you may have thought. When it comes to product videos, software such as Final Cut Pro has become an essential tool. This is because it allows you to quickly and easily put together a product video from scratch. What’s more, you can also add in motion graphics, audio, and even graphics that were created in another software.
Be Creative and Innovative
As mentioned above, one of the most important things you can include in your product video is how your product solves a problem or complements another tool. While it’s important to keep your video creative and innovative, don’t overdo it. Try to avoid adding in too many creative ideas. Instead, focus on incorporating just a few key themes.
When it comes to product videos, simplicity is key. In order to create a great product video, you need to keep it simple, clear, and concise. All of these traits should be present in your product video, as well as the use of animations and motion capture, as they bring your product to life and help people understand how your product works. As you can see, there’s a lot that goes into creating a great product video production. However, with the right tips, you’ll be able to create one that gets your audience excited about the product and what they can achieve with it.